Toyota has been a competitor in the Canadian automotive market since 1964 – but the Japanese brand has been around much longer than that.
Toyoda Sakichi founded the Toyota Motor Corporation in 1933 as a division of Toyoda Automatic Loom Works, Inc. It released its first production car, the Model AA sedan in 1936. This vehicle kicked off the company’s move into the automotive world, leading to the incorporation of this division as the Toyota Motor Company, Ltd., which was headed by Toyoda Kiichiro, Sakichi’s son.
During the aftermath of World War II, Toyota had to put its automotive production on hold, but came back full force in the 1950s. The brand worked to follow the philosophy of building cars and trucks local to the markets where they will be sold – something that holds even today. Throughout the 1950s and 1960s, the brand continued to grow globally, expanding beyond Japan.
This brings us to the brand’s move into the Canadian market. Within a year of its introduction in 1964, there were 755 new Toyota vehicles that found homes in Canadian driveways. Since then, over 4.6 million Canadians have joined the Toyota family.
Two years after its introduction to Canada, Toyota introduced what would become one of the most popular cars around the world: the Corolla. This compact car helped Toyota establish its identity as an innovative, reliable carmaker throughout the world.
A couple decades later, Toyota announced a new manufacturing plant in Cambridge, Ontario, showing that the brand was in Canada to stay. The RAV4 joined the Toyota Canadian lineup in 1996 and Toyota decided that it needed to better understand how its cars would be affected by harsh Canadian weathers. So, it opened its Cold Weather Research Centre in Timmins, Ontario.
Now, Toyota continues to create tech-savvy and durable vehicles that are ideal for the Canadian buyer. If you’re interested in finding out more about the brand, stop in to High River Toyota.